Since 2013
Modest doesn't mean basic.
Lylac By Maheen was built for women who refuse to choose between modesty and style.
Our Story
Designed in-house. Worn everywhere.
In 2013, when big fashion brands dictated what modest wear should look like, we started designing our own answer — co-ords, dresses and shrugs that are complete outfits on their own, cut for real movement and real days.
Every piece is designed in-house in Pakistan and released in small batches. When a style sells out, it rarely comes back — that's not a marketing line, it's how we work.
What we stand for
Designed in-house
No copied catalogues. Every silhouette starts on our own sketchpad in Pakistan.
Small batches
Most styles run 40 pieces or fewer. Your outfit stays yours — not everyone's.
Made for real life
Breathable fabrics, cuts you can move in, modesty without compromise on style.
2013Designing since
190+Styles designed in-house
≤40Pieces per typical batch